The business prospects for Very Rare Metals (VRM) are very promising, especially considering their critical role in various high-tech industries. Here’s a summary of the current landscape and future outlook. The global rare earth elements (REE) market was valued at USD 11.0 billion in 2023 and is expected to reach USD 34.3 billion by 2032, exhibiting a growth rate (CAGR) of 13.1% during 2024–2032. Traditional applications will continue to drive demand growth for REE, with new products and technologies potentially altering demand both in terms of volume and the specific consumption of individual elements. Firms in the US are aiming to boost rare earth processing capabilities. Despite the positive outlook, there are challenges. The processing and separation stages are complex, costly, and difficult to do. Non-Chinese firms will find it challenging to compete with Chinese companies that have strong government support and decades of experience. In conclusion, while there are significant opportunities in the rare earth elements production sector, new entrants must navigate technical complexities and market competition. Strategic partnerships, government support, and technological innovations will be key to success in this industry.